The Library: Downloadables

Companies can’t thrive on content alone. They need engaging blogs – updated regularly – that keep visitors clamoring for more. And a quirky presence on social media to ensure they remain in front of everyone’s eyes, growing their followers. And a little MORE to boost visitor engagement – like downloadables!

The freelancer content writer Andria Kennedy doesn't need an infinity gauntlet to create unbelievable downloadables for your company

Faithful followers use educational materials to peruse and read on their time or to share with their friends (which handles a portion of a company’s marketing To-Do List!). And they come in different forms:

  • Brochures
  • Case studies
  • Ebooks
  • Fliers
  • White papers

Basically, if you can convert it into a PDF, they count as downloadables!

Downloadables for All!

Educational materials ask one question: “Am I conveying information my reader wants as well as NEEDS?”

That’s all that’s needed to get someone to happily hit that “Download Now” microcopy and save the downloadables to their device of choice. And when they love the storytelling skills employed? They’ll come looking for another!

I took different topics and made them a joy to read – as evidenced by the second and even THIRD printings of brochures at the veterinary clinic I worked for! Even better, I delighted both my clients and THEIR clients with my writing (no small feat, let me tell you!). That demonstrated my ability to translate the message clearly and concisely.

With absolutely ZERO need to rely on a stupid AI to do any of the work. My writing came from my brain alone, allowing my clients to proudly proclaim they only hired on the best HUMAN writers.

And when clients come back to you asking for MORE work? Well, you know you did a good job.

Card Suit Divider

I’m quite proud of my downloadables work. It took quite a bit of time and energy to produce these educational materials, and there’s nothing I loved more than assembling that level of detail! Feel free to peruse this wing and get a feel for my varied writing ability.

And, of course, make sure you scope out the rest of the Library shelves. There’s PLENTY of great writing for your to read and admire!