Star Wars fans don’t worry how lightspeed works. And lightsabers? Yes, they want one (who wouldn’t?), but breaking down the physics and engineering behind plasma won’t top their reading habits. People recognize the sights and sounds associated with the (theoretical) concepts, and that’s enough.
However, what exceptional copy does is take someone’s interest in FTL travel and steer it toward space exploration, particle physics, or wormholes. The best content takes a visitor’s longing for a plasma sword and shifts it toward electrochemistry, thermodynamics, and even nanotechnology (I’m thinking of Hacksmith Industries).
How you assemble your words – the STORIES you tell – determines the engagement you gain from your visitors. And stellar content (yes, pun intended) starts that journey.
Because if the sentences and words you sling around are ho-hum and droll, no one’s going to drop by. You need to break out a colossal light show!
A Unique Spin on Copy
In my experience, humor and geek references serve as ideal tactics. They allow me to break down complex concepts and details into ideas ANYONE can comprehend. And those tools generate natural curiosity. WHY is someone talking about Skynet? Or Darth Vader? (Darth Vader ALWAYS works, by the way. Who doesn’t love Darth Vader?)
When your content and copy stand out from the crowd, you hit #4 in Google Ranks! Amid vendors and ads (sites that PAY for such privileges), that’s a significant achievement. First-page Google results get your page in front of eyeballs.
That translates into views, likes, shares, subscriptions, even SALES.
And with an evil genius such as myself on your team, you can’t fail. (Whoops, meant to leave the “evil” part out. Pretend you didn’t see that)
You have the brilliance down. Now you need the perfect content and copy to get your STORY shining. That’s where I come in.
Throw up that AK Signal, and let’s collaborate on the perfect plotline!
Before you know it, the subscriptions, engagements, and likes will come ROLLING in!
Then all you’ll need to decide is whether you want a blue lightsaber or red. (Everyone knows purple is reserved for Samuel L. Jackson)
I have additional content and copywriting material (in raw form) if you’d like to take a peek. Send a message my way, and I’ll get the PDF out to you.
In case you can’t tell, I’m a working freelancer. So feel free to check back for additional material as I continue to fill in the Library shelves.