What makes the internet go round? Cats and blogs. Or is that blogging about cats? (Tonks was zero help with that answer)
However it works, a regularly updated blog gives visitors a reason to subscribe, follow, and like a company. Pop in links to recent posts, and voila! It’s a cinch to drive activity. That makes Google happy, and it keeps the bottom line smiling (hard to decide which is more important).
People LOVE learning, and they use the internet (blogs) as their top resource. That’s what engaging blogs are FOR.
Loyal followers drop by to see what’s new (especially when the company keeps routine schedules). Then people start comment threads looking for enlightenment. And the engagement train starts.
Superhero of the Blogs
With a system in place of fantastic, regularly-published blog posts, my clients were able to sit back and watch their impressions and engagements climb. In six short months, I brought a client these stunning numbers:
- Impressions: +48,759
- Clicks: 1,352
- Google Rank: #2
Oh, and I helped increase an app user database from 3 million to 4 million in under a year! All through blog posts – and my clients were ecstatic.
Even OLD blog posts found new life under my direction. With some polish and shine, they were resurrected from the dead (in a good way – no zombies).
Writers are also editors. With an eye for detail, broken links and images were repaired, navigation and reading improved, and SEO optimized.
Poof! A new post for visitors to discover.
Take a gander at these numbers for an edited post I handled for a client (with a quick THREE-MONTH turnaround this time):
- Impressions: Increased 10,351
- Clicks: Increased 106
Yup, superhero-quality writing at work, Lasers and Jellybeans. (You know you’re impressed)
Now, I DO have additional blog material available (in raw form,) if you’re interested. Shoot me a message, and I’ll happily send the PDFs your way. (They aren’t presented here as I couldn’t get the clients to approve public distribution)
Don’t worry about pesky ads clogging your screen. These are clean PDF files, compiled for your viewing pleasure.
And, of course, make sure you scope out the rest of the Library shelves. There’s PLENTY of great writing for your to read and admire!
