The Library: Blogging

What makes the internet go round? Cats and blogs. Or is that blogs about cats? (Tonks was zero help when I researched that answer)

However it works, a regularly updated blog provides visitors with a reason to subscribe, follow, and like. Then you can include summaries of new posts in your newsletter. Or you can set up a forum and track frequent questions to gain insight into topics you want to address in future posts. A humble blog can lead to TONS of future content.

People LOVE learning new things. When you include information that drives them toward your product or service, they love YOU all the more. That’s where engaging blog content comes in. People drop by to see what’s new (especially with a routine schedule). Then they start comment threads looking for enlightenment.

And when a friend asks them for new ideas on who to read and follow? Your site is the first they recommend.

In short, you’re looking for blog performance along these lines:

Blog post ranking metrics
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Hard to top a first-page Google rank. And the second result on the list? That’s the ideal response for a blog post. High click and impression metrics add the icing to the cake.

My usual skill set went to work: take a complicated topic (species care and management) and make it accessible to a general audience.

The results speak for themselves.

And I can do the same for you! If you feel your blog needs more OOMPH and pizzazz (sparklers cost extra), then let’s get to work. Slide those details of your blog project my way so we can boost your site engagement!

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Andria Kennedy Blogging Portfolio

I know: it’s challenging to separate blogs and content writing. The skills employed are virtually identical. To sum up, blogs stand alone, separate from the remainder of the content produced on a site. (At least, that’s how I’ve decided to split things for my portfolio)

I DO have additional clips available for these clients. If you wish to see them, simply ask, and I’ll get Tonks to send them over.

If you’re interested in reading the client feedback attached to this work, don’t forget to stop by Witty Banter.

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Saltwater Aquarium Blog

  • February 2021-Curent
  • Mission Objective: Increase clicks and likes
  • Skills Utilized: SEO, Research, Self-Editing, Source stock imagery, Canva
  • Even first-page Google sites need new material. If your blog doesn’t offer visitors something fresh to read, they’ll turn elsewhere. Al zeroed in on my penchant for writing with a sense of humor. It’s the style that works for his site. Visitors want to learn about saltwater species and aquarium maintenance, but without the jargon and science overload. With increased traffic to the site (noted above), my wit works.

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Total Bearded Dragon

  • December 2020-April 2021
  • Mission Objective: Increase clicks and likes
  • Skills Utilized: SEO, Research, Self-Editing, Ghostwriting
  • Sites falling in the mid-range of Google ranks need fresh perspectives if they want more visitor engagement. A new voice, a different angle on topics, even a touch of humor can go a long way to encouraging clicks and likes. And collaboration is how the best projects see results. Adam allowed open dialogue, understanding when I suggested the need to shift headings around for improved reading comprehension.

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Meows ‘N’ Paws

  • Feburary 2021
  • Mission Objective: Increase clicks and likes
  • Skills Utilized: SEO, Research, Self-Editing, Source stock imagery
  • Who doesn’t love guest blogging? You get to perform new research, and the site gains a post to encourage visitor engagement. Monika provided a few handy edits (translating some concepts for a global audience takes collaboration) and the post went live to the delight of her visitors.

Amphibian Blog

  • August 2020
  • Mission Objective: Increase clicks and likes
  • Skills Utilized: SEO, Research, Self-Editing
  • Unusual topics require extra attention when researching SEO keywords. Not many people are looking for amphibian blog posts. So when you sit down to write, you need to break out as much humor as possible to snag a visitor’s attention. And what do you do when you speak desktop (that’s Microsoft, by the way) and your client speaks Mac? Easy, you teach your client the ins and outs of Google Docs. Billy was a good sport about the process.

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NSARCO

  • July 2020
  • Mission Objective: Increase clicks and likes
  • Skills Utilized: SEO, Research, Self-Editing, Markdown
  • NSARCO focuses their ranking on the registry side of the company. But how do you snag potential customers? With blog posts that provide education and information. As an added wrinkle, though, they operate in Markdown. Most freelance writers SHOULD have a solid background in HTML these days. But Markdown? When Tim presented that requirement, I wondered what droid I’d need to kidnap. Luckily, he offered a reference guide, and things worked out nicely.

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STL Geek Counseling

  • June 2020
  • Mission Objective: Brand awareness
  • Skills Utilized: SEO, Research, Self-Editing
  • Geek counseling was a new mental health concept for me – and probably for most people . Noelle needed blog posts that combined education and brand awareness in one engaging read. I dove in without a second thought. (And, really, how do you complain over a job where “geek” is a primary qualification?)

BlogStation

  • May 2020
  • Mission Objective: Increase clicks and likes
  • Skills Utilized: SEO, Research, Self-Editing
  • What do blogs need most? Audience engagement (clicks, likes, comments, shares). Proper keywords start the ball rolling, with thoughtful research close behind. Add in some dashes of humor, and you’re on-track to get visitors reading and sharing a post – especially when you choose evergreen content like keeping sphinx cats toasty in the cold.
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Your Blogging Needs

Intrigued? Ready to get to work? Slide the details of your blogging project over, and we can start collaborating on a brilliant plan to boost your site engagement.