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A hook serves one purpose: Getting a reader to want to know MORE.
Brain Break (English Class)

Hook, Line, and Sinker: Getting an Editor’s Attention

You've probably heard plenty of querying authors discuss a hook: the one-sentence summary of their plot. And you DO need one to catch an editor's eye. But you actually need to consider writing your hook BEFORE you finish that novel. WAY BEFORE. Say, before you start Chapter One.